SEO COPYWRITER DUNSBOROUGH

Clear, Strategic Content That Converts.

Website, email & SEO copy that’s AI-ready and connects with your audience, so you get seen, trusted & chosen.

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AI-smart content

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SEO copywriter

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Content strategist

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AI-smart content — SEO copywriter — Content strategist —

Invisible online? Our SEO copywriting system turns clicks into clients

Most service-based businesses are great at what they do, but their website doesn’t show it. You’ve invested in SEO, maybe even run ads, yet your site still sits quietly in the background while competitors dominate Google and AI Overview results.

You’re tired of chasing algorithms, dealing with agencies and half-baked advice. You know your content should be working harder, but between tech jargon and constant updates, you’re not sure where to start (or who to trust).

That’s where we come in.

At Content Chameleon, we build AI-ready, human-first content systems that give your business clarity, visibility, and a steady stream of qualified leads, without the marketing overwhelm.

The AI-Ready Content Growth System™

Your done-for-you content strategy: Built for search, AI and conversion.

A proven framework that helps service-based businesses dominate local search, appear in Google’s AI Overview, and convert more visitors into clients through clear, strategic messaging.

The Four Phases:
1️⃣ Audit & Insight

We uncover what’s working, what’s not, and where your quick wins are hiding.

2️⃣ Strategy & Messaging

We define your brand voice, map your keywords, and create a high-performing content strategy for service businesses.

3️⃣ Copy & Content

We write AI-optimised website copy that ranks and resonates — turning browsers into buyers.

4️⃣ Optimise & Amplify

We refine and repurpose your content for long-term visibility and ROI.

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Why clients choose Content Chameleon

Strategy Before Words—Every project starts with an SEO content audit and roadmap. No guesswork, no templates.

AI-Ready, Human-First—Optimised for Google’s Ai Overview, written to connect with real people.

Clarity Creates Conversion—Clear messaging and structure that helps your website convert more leads into loyal customers.

Hi, I’m Leanne — Founder of Content Chameleon

After more than a decade writing for Australia’s leading health, beauty, and service brands, I created a smarter way to build content that performs — not just once, but sustainably.

I’m an SEO and conversion copywriter based in Dunsborough. I help service-based businesses transform underperforming websites into high-ROI content systems that grow with them.

The result? The AI-Ready Content Growth System™; a strategy-led approach that blends SEO, psychology, and conversion copy to help great businesses grow with confidence.

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What clients say …

“I’ve worked with Content Chameleon for many years and Leanne continuously delivers above and beyond quality content for a vast array of projects. I would highly recommend.”

— James Adam-Smith, Art Director

“Content Chameleon played an integral role in setting up our new website. From defining the content strategy and editorial voice, to maintaining regular content updates — we couldn’t have done it without Leanne and her ability to create the amount of high-quality SEO-driven copy we needed.”

— Cinnamon Pollard, Digital Consultant

See copywriting services & pricing

Let’s make your copy work harder.

In 15 minutes, you’ll walk away with clarity on what’s working, what’s not, and practical next steps for your copy. No pressure — just honest insights you can act on.

Book your free copy chat