You have an amazing product or service. You just need to attract your dream customers. You know that with the right words people will fall over themselves to buy from you. But where to start?

Hey, I’m Leanne!

I’ve been working in digital content since 2004 when I became the Editor of Beauty Directory. An ahead-of-its-time research tool for Australia’s beauty media. (We’re talking waay before journos and beauty writers had their own computers!)

Three years later I helped launch and became the Managing Editor of BeautyHeaven —Australia’s first independent beauty website. At this time, forums and online communities were starting to flourish and blogging was becoming ‘a thing’.  

My mission quickly became creating high-quality, engaging digital content and understanding what motivates consumers to sign-up, share, and comment.

For years I poured over impressions, new visits, open and click through rates. Enter the new kid on the block – social media. From here on in every word was purposely chosen to grow the number of followers, comments, shares, and likes.

Then, I discovered conversion copywriting. The diamond-encrusted link that takes customers from “maybe later” to “must buy”. This writing strategy uses frameworks, formulas, and persuasion messaging to create copy that converts.

For the past decade I’ve honed my skills in …

Voice-of-customer data to write words that’ll have your dream customers screaming “yes!”

Persuasion techniques to craft a killer call to action

Crafting social media hooks that reel readers in (with ease)

Copywriting strategies that spark a ‘you-read-my-mind’ response from your customers (which leads to a “hell yes, I want this!”)

So, back to that thing you need to write.

Whether it’s high-converting copy for your website, ‘perk-up-and-listen’ product descriptions to make adding to cart a no-brainer, emails that beg to be opened or social captions that stop the scroll — let me help you.