What *exactly* is conversion copywriting (and how can it benefit my business)?
Turn a ‘hmm, maybe’ into a ‘hell, yes!’
Conversion copywriting is different from other forms of content and copywriting. It uses frameworks, formulas, voice-of-customer data and persuasion strategies to create words that sell.
By speaking your customer’s language (forget buzzwords and jargon) you can tap into their wants, needs, and desires. You can address their pain points better than your competitors and you can motivate your audience to ACT.
It’s this action - be it ‘sign up’, ‘buy’ or ‘book now’ that produces a better return on your investment (ROI). Cha-ching!
No more sending will nilly emails. No more posting mindless content that takes hours to create but delivers nada, zilch!
Conversion copywriting takes your website, landing pages, sales pages and emails and turns them into strategic money-making business tools.
Ready to attract, compel and convert your dream customers like never before?
Hey, I’m Leanne,
I’ve been working in digital content since 2004 when I became the Editor of Beauty Directory. An ahead-of-its-time information and research tool for Australia’s beauty media. (We’re talking waay before journos and beauty writers had their own computers!). With a background in SEO, engaging online communities and creating content that converts, I’ve worked with countless brands spanning beauty, health, fitness and lifestyle.
In 2012, I launched Content Chameleon. My aim is to help businesses that don’t have a content background or the budget to hire a full-time marketing/content expert find their voice and create content that sells.
Over the past 10+ years I’ve worked with well-known brands such as Bio-Oil, Jurlique, Vittoria Coffee, Michelle Bridges, Biology Skincare, and Urban Skincare Co.
Now, it’s your turn to SUPERCHARGE your website, sales page and emails. Start converting your customers and see the sales roll in.
conversion copywriting conversion copywriting
is for you if… is not for you if…
✔️ You want more enquiries/more sales
✔️ You’re tired of spending time on emails that don’t deliver
✔️ You understand that copy is just as important as design
✔️ You get that to write ah-mazing copy you must know your customer
✖️ For you it’s ALL about design (Pff, who needs content anyway!)
✖️ You’re more concerned about short copy than clear messaging
✖️ You don’t really care what customers think
✖️ You think writers can pull effective copy out of thin air without customer data or an understanding of stage of awareness.
Say “Hell, yes!” to copy that converts? (Chaa-ching!)
Let’s get you connected with your ideal customer and skyrocket your sales with words that work. Simply fill in the form below and let’s start the ball rollin’ 👇🏻