Want your blog to rank and make readers stick around?

Download the AI-Friendly Blog Writing Checklist — and write content Google loves (without sounding like a robot).

Blog writing has changed. Thanks to Google’s AI Overview and ever-evolving algorithms, your content needs to hit all the right notes — structure, strategy, search intent and tone. Oh, and don’t forget EEAT.

This checklist walks you through exactly how to write blogs that:

• Get picked up in AI Overviews

• Stay human (and helpful)

• Rank on Google and convert visitors

• Build trust with both readers and robots

What’s inside:

Your step-by-step, copywriter-approved process for writing smarter blog posts:

✔️ PLAN SMART
Start with intent. Do keyword research that actually matters, choose the right structure, and map it all out.

✔️ WRITE FOR HUMANS + AI
Learn how to craft scannable, reader-friendly content with clear H1s, TL;DR summaries, and Google-friendly subheadings.

✔️ OPTIMISE FOR SEARCH
Check off the on-page SEO basics — internal links, external sources, metadata and schema hints — with zero overwhelm.

✔️ FINAL CHECKS BEFORE YOU HIT PUBLISH
Because formatting, file names and image alt text still matter.

Why I made this:

Hey, I’m Leanne — conversion-focused copywriter, SEO nerd and blog-writing strategist.

I made this checklist because I see so many good brands publishing well-meaning blogs… that get zero traction. This is what I use in my own client projects to help content actually do what it’s meant to do — attract, inform and convert. 

🎯 Who it’s for:

This checklist is for you if you’re a:

• Business owner writing your own content

• In-house marketer who wants to lift blog performance

• Copywriter or VA who wants to sharpen your blog game

Download the checklist (it’s free!)

Get instant access. No fluff, no pitch. Just a practical guide to writing blogs that actually perform.

** Don’t forget to check your Junk Mail! **