When it comes to SEO copywriting, incorporating local keywords is one of the most effective ways to ensure your content ranks well in search results. But there’s a fine line between using local keywords strategically and overdoing it to the point where your content starts sounding spammy.
In this post, we’ll explore how to use local keywords like a pro, boost your local SEO, and keep your content authentic and engaging.
Why Local Keywords Matter
Local SEO is all about targeting users who are searching for businesses, products, or services near them. Whether you’re a café in Dunsborough, a real estate agent in Perth, or a SEO copywriting WA expert, local keywords help your target audience find you faster.
When you use local keywords effectively, you increase the chances of appearing in the right search results—whether it's “best coffee in Dunsborough” or “web design Perth.” The key is balancing SEO optimisation with natural, reader-friendly language.
The Problem With Keyword Stuffing
First things first: keyword stuffing is a big no-no in modern SEO. Google’s algorithms are smart enough to detect when keywords are being forced into content unnaturally. If you repeat the same keyword too many times, not only will it sound awkward, but it can also negatively impact your rankings.
For example, instead of writing something like:
"If you’re looking for SEO copywriting WA services, SEO copywriting WA is the best choice in SEO copywriting WA for local businesses."
You should aim for a more natural and engaging approach, like this:
“As a provider of SEO copywriting in WA, I help local businesses optimise their content to improve search rankings and attract more local customers.”
This approach uses the SEO copywriting WA keyword but doesn’t feel forced or overly repetitive.
1. Focus on Intent and Relevance
The first step to using local keywords effectively is understanding search intent. People search with specific needs in mind, and it’s your job to align your content with those needs. Are users searching for a specific service, or are they looking for a product near them? Here are some examples of local search intent:
Navigational: "SEO copywriting WA services"
Transactional: "SEO copywriting WA for small businesses"
Informational: "How to choose the best SEO copywriting services in WA"
When you understand the intent behind a keyword, you can naturally weave it into your content. For example, if you're writing a blog post about local SEO, you could say:
“Many businesses in WA struggle with attracting local customers through Google search. A tailored SEO copywriting WA strategy helps businesses rank for region-specific queries like ‘best bakeries in Perth’ or ‘family-friendly wineries in Dunsborough.’”
This approach provides useful context while incorporating the local keyword in a way that feels natural.
2. Use Synonyms and Variations
Another way to avoid sounding spammy is by using keyword variations or synonyms. Rather than repeating the same local keyword over and over, you can incorporate related terms that still align with the user's intent.
For example:
Instead of always saying "SEO copywriting WA," you could also say:
“SEO services in Western Australia”
“Local copywriting for businesses in WA”
“SEO experts in WA”
This allows you to optimise your content for search engines while maintaining a conversational tone. Here’s how you could use these variations:
“If you’re searching for the best SEO services in Western Australia, expert SEO copywriting for businesses in WA is essential for boosting your website’s visibility.”
This technique ensures your content reads smoothly while keeping it optimised for multiple relevant search terms.
3. Include Location-Specific Phrases
One of the best ways to make your content sound natural and locally relevant is to include specific location-based phrases. Instead of relying on the broad term "WA," you can mention towns, cities, or neighbourhoods where your business operates. This helps Google (and your readers) pinpoint exactly where you’re located.
For example, instead of saying:
“I provide SEO copywriting WA services.”
You could say:
“I provide expert SEO copywriting in Perth and surrounding areas like Dunsborough and Margaret River, helping local businesses optimise their content for search engines.”
This strategy boosts the relevance of your content for users searching for services in specific regions. Plus, it keeps things fresh and engaging by mentioning different locations.
4. Prioritise Quality Content Over Quantity
Ultimately, your content should prioritise quality over quantity. Google rewards valuable, well-structured content that answers users' questions and provides helpful information. So, while local keywords are important, they should never take precedence over delivering genuine value to your readers.
For example, instead of using your local keyword in every sentence, focus on creating content that speaks directly to your audience’s needs. This could include:
Offering practical tips
Sharing real-life examples
Addressing common problems faced by businesses in your local area
“If you're a small business in Perth looking to improve your online visibility, it’s important to focus on SEO copywriting WA strategies that target your specific audience. This might include optimising for location-specific keywords or crafting content that speaks directly to your community.”
5. Add FAQs to Boost Relevance and Trust
One of the easiest ways to improve both your SEO copywriting WA and the overall experience for your readers? Add a short FAQ section to your blog posts or service pages.
FAQs are a great way to:
Answer common questions people are actually searching for
Include keyword variations naturally (e.g. “SEO copywriting for small businesses in WA”)
Demonstrate E-E-A-T – showing that you understand your topic and your audience’s needs
For example, if someone is looking for local SEO support, they might want to know things like:
“How much does SEO copywriting in Perth cost?”
“What’s the difference between SEO content and blog writing?”
By answering these questions clearly and helpfully, you build trust and improve your chances of showing up in Google’s AI Overview and featured snippets.
Plus, it’s good UX. People get the info they need to make the best choice—and you get a page that works harder for you.
The Takeaway …
Using local keywords in your SEO copywriting WA doesn’t mean cramming them into every sentence. Instead, it’s about creating relevant, high-quality content that serves both search engines and your readers. Focus on natural keyword usage, avoid keyword stuffing, and remember to align your content with search intent.
With these strategies, you’ll not only improve your local SEO but also make sure your content resonates with your audience and provides real value.
If you're ready to improve your SEO copywriting WA and boost your online presence, get in touch! Let’s make your local business stand out in search results.