Can AI tools write content that ranks in Google’s AI Overview? Yes—but they still need a human copywriter to make it work.
While AI can generate content quickly, it lacks the nuance, strategy and emotional intelligence required for standout results—especially when it comes to AI Overview optimisation. The best-performing content today is a hybrid: AI-assisted, but human-refined.
Here’s why AI Overview–ready content still needs the mind (and pen) of a skilled copywriter.
Google’s AI Overview Rewards Human-First Strategy (and E-E-A-T)
Google’s AI Overview isn’t looking for keyword-stuffed fluff—it’s looking for clear, accurate, human-first content. One of the key frameworks Google uses to assess quality is E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness.
Let’s break that down in the context of SEO copywriting:
· Experience – Content that reflects first-hand use, real-world knowledge, or lived insight. For example, as a freelance copywriter in Dunsborough, I can speak directly to what local businesses need.
· Expertise – Demonstrated skill or qualifications in the subject matter. In copywriting, this might be shown through client results or industry knowledge.
· Authoritativeness – Are you a credible source? This is built through backlinks, brand mentions, or industry recognition.
· Trustworthiness – Is the content accurate, transparent and written in a helpful tone? Does it cite reliable sources?
Why does E-E-A-T matter? Because Google uses it to determine which content is reliable enough to surface in AI Overview. Even if AI can write technically correct copy, it often lacks demonstrated experience and trust signals—and that’s where a human copywriter adds value.
What else does AI Overview like?
It’s looking for well-reasoned, clear, concise answers to customer’s questions. It favours:
· Clear formatting (headings, bullets, lists)
· Question-based headings
· Direct, authoritative answers and short paragraphs
· Content that reflects real expertise and local relevance
Human copywriters know how to shape content for both structure and credibility. AI can guess—but it doesn’t “understand” why tone, authority and clarity matter.
Quick Comparison: AI vs Human Copywriting
Local Knowledge Matters—Especially in Regional SEO
If you’re a business in Dunsborough, Busselton, Margaret River or Perth, generic AI copy won’t cut it. You need AI-ready content that includes:
Specific local keywords (“family-friendly winery Dunsborough”)
Cultural nuance and tone
Real understanding of your customer base
AI can’t replicate a deep understanding of your market. That’s where I come in—as a local SEO copywriter, I blend local insight with ranking strategy.
How I Use AI Tools as a Copywriter
AI has its place. I often use it to:
Generate blog topic ideas or outlines
Research alternative keyword phrases
Identify gaps in competitor content
But every piece is rewritten, humanised, and reviewed for brand alignment. That’s the difference between fast content and strategic content.
AI can assist, but only a copywriter can create content that ranks and resonates.
If you want to appear in Google’s AI Overview or dominate your niche, a human writer brings the clarity, structure and strategy that AI simply can’t replicate.
FAQs: AI Copywriting & SEO
Q1: Can AI content appear in Google’s AI Overview?
Yes, but it's often human-optimised content—clear answers, well-structured formatting, and expert tone are key.
Q2: Do I need a copywriter if I use AI tools like ChatGPT?
Yes. AI can help generate rough drafts or outlines, but a copywriter ensures the content aligns with your brand, strategy and SEO goals.
Q3: What’s the best way to optimise AI-generated content?
Refine the tone, structure for readability, add real-world examples, and ensure alignment with user intent.
Q4: Can copywriters use AI responsibly?
Absolutely. Many of us use it as a tool—not a replacement. Think of it like spellcheck or Grammarly: useful, but not the whole job.
📩 Want help blending AI potential with human precision? Let’s work together.