Website, email & SEO copy that connects with your audience, ranks in search, and gets clicks to convert.
Are you a service-based business who wants more than just words?
You’ve got a great service. But your copy isn’t pulling its weight. Maybe your website’s invisible on Google, your bounce rate’s through the roof, or your ‘Contact Us’ form is gathering dust. Every day your copy underperforms, you’re leaving enquiries (and revenue) on the table.
That’s where I step in: writing strategic, search-friendly copy that actually gets results.
I bring strategy as well as words:
With a background in SEO, UX and behavioural strategy, I bring more than nice sentences to the table.
Proven SEO background (so your site gets found)
UX-focused (so your site is easy to navigate)
Conversion-driven (so visitors actually enquire)
Tone of voice nailed (no cookie-cutter templates)
Services to help your business stand out.
🟡 SEO Copywriting
Rank on Google & AI Overviews with copy that sounds human (and sells).
🟡 Website Copy
Turn browsers into buyers with strategic, scroll-stopping web pages.
🟡 Email & CRM Sequences
From welcome emails to full funnels — nurture, convert, and retain with ease.
🟡 Blog & AI Overview Optimisation
Content built for visibility, authority, and long-term lead generation.
Australian-based
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Proven SEO experience
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Conversion copy expert
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Australian-based — Proven SEO experience — Conversion copy expert —
“What my clients say …”
“I’ve worked with Content Chameleon for many years and Leanne continuously delivers above and beyond quality content for a vast array of projects. I would highly recommend.”
“Content Chameleon played an integral role in setting up our new website. From defining the content strategy and editorial voice, to maintaining regular content updates — we couldn’t have done it without Leanne and her ability to create the amount of high-quality SEO-driven copy we needed.”
Let’s make your copy work harder.
In 15 minutes, you’ll walk away with clarity on what’s working, what’s not, and practical next steps for your copy. No pressure — just honest insights you can act on.
